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The Most-Emailed: Book

While learning about the discovery of wax cylinders in Edison’s archive that bear the voice of Otto von Bismarck (his colleague reads Goethe’s Faust), I saw this article at the NY Times on a recent exhibit on the history of the book entitled, “The Beauty of the Printed Book.”  The article contains much familiar news (books are more visually appealing than screens!). What was interesting, however, is not that there was an exhibit on the topic of book design or that there was an article covering it or that books outrank screens for a particular generation of readers. No, the salient fact was that it was the most emailed article of the day.

Publisher’s take note: the audience of people who care about books is not only large, and not only passionate. They know how to email.